Advertizers’ Guide to Successful Campaigns
Mistakes are common for newcomers; however, why commit the same mistakes previous advertisers made? Learn from their experiences, so you don’t have to make these mistakes as your own. By following the rules of online advertising, newcomers may grow traffic to website without making expensive indecision.
Never Create Misleading Ads
Misleading ads are annoying for customers. The worst thing that could happen to you is being reported by thousands of customers affecting your brand and the overall image of your business. Misleading ads are not worth it even more expensive than doing the right thing. It won’t get you far. Here is the reason why newcomers do it. They think that it will generate real targeted traffic, but they are farther from the truth. The traffic they will generate will have short term benefit. It may even cause some damage than good. So, just don’t do it simply because it’s not worth it.
Do Use Multiple Banners
You might think that you have the most awesome banner ever made. But you’ll never know if there will be better because you’ve only used one for all the campaigns. This is a common mistake for newcomers because having one banner is more convenient than creating dozens of them. But a good marketer knows how not to lay all his or her eggs in one basket. Be creative, and use multiple banners. Study how each banner returns a result. Toss what’s not working, and continue working on the high generating clicks.
Test Landing Pages
The battle for sale is not yet over from the time a customer clicks on the banner. The battle goes on until the customer reaches the landing page and take action. Banners are great attractions; however, a landing page is where the business can happen. So, test different landing pages. Find out the numbers and see which works well with the banners.
Have an ROI Timeline
Another common mistake a newcomer makes is not having a timeline. As an advertiser, you should know how long should you wait for your ROI or how long the results should manifest on Alexa traffic rank extension. Without a timeline, you might get disappointed easily when you are not seeing results. Or it could be the other way around, you have already spent a ridiculous amount of money on an advertisement that is not going to ever yield results but still continuing your efforts. Having an ROI timeline will help you tell the difference.